Amazon Quick for Marketing：散らばったデータから戦略的アクションへ

Imagine the following scenario: You’re leading marketing campaigns, creating content, or driving demand generation. Your campaigns are scattered and your insights are buried. By the time you’ve pieced together what’s working, the moment to act has already passed.

This isn’t a tools problem because you have plenty of those. It’s a connection problem. Your marketing systems and tools are disconnected, so you spend time moving data between systems instead of improving campaigns or sharing results with your team.

Amazon Quick changes how you work. You can set it up in minutes and by the end of the day, you will wonder how you ever worked without it. Quick connects with your applications, tools, and data, creating a personal knowledge graph that learns your priorities, preferences, and network. It doesn’t just answer your questions. It knows how you want to work. Ask a question, get an answer grounded in your real business data. Give it a task and it acts.

One person’s insight becomes the whole team’s advantage.

Campaign performance intelligence in minutes, not hours

The challenge: manual data assembly kills momentum

You constantly launch campaigns and must monitor performance across multiple sources. But pulling data from each system, creating charts, and writing summaries consumes hours each week. By the time you’ve assembled the picture, the campaign window has closed, and the moment to act has passed.

The solution: conversational campaign intelligence

Ask another AI assistant to evaluate your last campaign’s performance and you will get a list of metrics to look at. Ask Quick and you will get the actual results, conversion rates from your marketing automation system, spend data from your ad accounts, and the pipeline impact from Salesforce—all in one view.

Ask: *“How are my April product campaigns performing?”* Quick reads, indexes, and understands your enterprise data across every system you use. It returns a performance summary and detailed analysis in minutes, not hours.

From hours to minutes

You used to spend 4–5 hours weekly compiling campaign reports by hand. With Quick, that time goes back to strategy.

• See performance at a glance. Get conversion rates, lead metrics, and spend data pulled together automatically, no manual chart-building required.

• Compare campaigns in context. Ask Quick to benchmark your current campaign against last quarter’s results and get a side-by-side analysis instantly.

• Act on what the data is telling you. Quick surfaces patterns and recommends next steps, so you’re not just reading numbers, you’re ready to move.

Asking questions through chat is powerful. But the real transformation happens when you stop asking and start automating. Set up a Quick Flow to generate weekly performance summary emails automatically. No more manual queries. No more waiting for answers. Your insights arrive on schedule, every time.

Competitive intelligence reports in 30 minutes, not days

The challenge: Research takes time you don’t have

You must stay current on competitors in a rapidly evolving industry, but gathering information, synthesizing findings, formatting reports, and maintaining proper citations can consume hours or even days. By the time you’ve completed the research, the competitive landscape already shifted.

This isn’t a capacity problem. It’s a connection problem. Your product information, past competitive analyses, and market intelligence exist in separate systems or scattered across the web. You’re starting from scratch every time instead of building on what you already know.

The solution: automated competitive intelligence

With Quick Research, you can conduct comprehensive competitive analysis across large volumes of data and documents. Enter your research objectives like “Analyze [competitor name]’s product capabilities, pricing strategy, and competitive positioning against our product.” Quick Research analyzes hundreds of documents, reports, and web sources simultaneously to identify trends and patterns, then generates a comprehensive report with full citations in approximately 30 minutes.

From days to minutes

You used to spend hours, sometimes days, researching each competitor. With Quick, that work happens in minutes.

• Define your framework once. Set your research parameters such as company overview, product capabilities, pricing, competitive positioning, and Quick does the rest.

• Ground every report in your own data. Create a Quick Space with your product’s authoritative information as your single source of truth, so every analysis starts from the right foundation.

• Get structured intelligence, fast. Receive a comprehensive competitive report with full citations in minutes, not days.

The next evolution: automate it altogether

Build your competitive intelligence Flow once. Enter a competitor’s name and URL and Quick handles the rest. Run it monthly for active competitors, quarterly for the broader landscape, or on demand when new players emerge. Your reports arrive automatically, consistently structured, and properly cited.

No manual research. No waiting. Only intelligence when you need it.

Content creation that scales without sacrifice

The challenge: The blank page doesn’t wait

Leadership wants more campaigns. Your pipeline won’t wait. But you’re still manually drafting, repurposing, and coordinating assets across channels, starting from scratch every time.

This isn’t a capacity problem. It’s a connection problem. Your campaigns, brand guidelines, and performance data live in separate systems. You can’t quickly build on what works because you can’t find it.

The solution: from brief to polished content package

Quick helps you go from blank page to polished pitch deck, email sequence, or one-pager in minutes. Brief it once, get a full content package back—pulled from your past successful campaigns, brand guidelines, and performance data to stay on-brand from the start.

Faster content creation

You used to spend hours assembling a campaign content package. With Quick, that time goes back to strategy:

• Develop a brief in minutes. Turn a campaign idea into a structured brief without starting from scratch.

• Create a complete content package in one conversation. Pitch deck, email sequence, social posts—generated together, grounded in your brand.

• Review, refine, and distribute all in one place. No more chasing assets across tools or inboxes.

In a study of 444 professionals, AI cut document creation time by 40% and lifted output quality by 18%. Teams running enterprise implementations have gone further, shrinking content production from three hours to under 20 minutes without sacrificing brand standards*.

Less time assembling. More time to act. More output, same high standards. That’s not just efficiency; that’s a competitive advantage.

How Quick works for marketing teams

Quick provides marketing professionals with an intelligent assistant that brings scattered insights together through:

AI-powered search across your marketing tools

Quick connects to the tools your team already uses including Adobe, HubSpot, Salesforce, Slack, and Asana, with transparent pricing and the flexibility to extend to other systems through an MCP and OpenAPI.

Custom agents for marketing workflows

Build conversational agents that understand your product terminology, brand guidelines, and performance benchmarks. A “Campaign Advisor” agent, for example, pulls together performance data, competitive intelligence, and optimization recommendations in a single conversation, so your team gets answers grounded in your actual business context, not generic frameworks.

Automated flows for recurring tasks

Set up Flows to generate weekly performance summaries, monthly competitive intelligence reports, or quarterly campaign retrospectives automatically. The work that used to sit on someone’s to-do list now runs on schedule—consistently structured, properly cited, and ready when you need it.

Enterprise-grade security

Your data stays in your environment. Quick is built on AWS, which means enterprise security and compliance come standard. Queries and answers are never used to train external models, and role-based access controls mean your teams only see what they’re supposed to see.

From execution to strategy

You don’t need more tools. You need your existing tools to work together.

Quick replaces scattered marketing data with unified intelligence, enabling your team to scale campaign volume and content production without proportional headcount growth or sacrificing brand standards. One person’s insight becomes the whole team’s advantage.

The insights that you need already exist and Quick brings them together.

Ready to change how your marketing team operates?

• Explore Quick for Marketing

• Get started using Quick

• See how Amazon and customers are using Quick

About the author

Zach Conley is a Product Marketing Manager at Amazon Web Services focused on Amazon Quick. Based in Austin, Texas, he helps marketing teams understand how AI can transform the way they work, from campaign intelligence to content creation.