サムスン、AI 制限解除後 ChatGPT Enterprise と Codex の利用を従業員に開放

Samsung Electronics is expanding employee access to ChatGPT Enterprise and Codex, giving staff wider use of AI tools for technical and non-technical work.

According to OpenAI, the deployment covers all Samsung Electronics employees in Korea and all Device eXperience employees worldwide. The DX division includes smartphones, consumer electronics, and home appliances.

Samsung plans to use the tools in software development, marketing, product development, manufacturing, and other business functions. The tools will support tasks such as information search, document drafting, idea development, data interpretation, and code-related work.

Samsung revisits employee AI use

The rollout comes three years after Samsung restricted employee use of generative AI tools over data-security concerns. In 2023, the company limited the use of ChatGPT and similar tools after concerns that sensitive internal information had been uploaded to an external AI platform.

The new deployment gives employees access to ChatGPT Enterprise, which includes controls for data protection, user access, and security management. OpenAI said the enterprise version allows organisations to manage users, apply access controls, and use AI tools within internal security requirements.

Samsung’s earlier restrictions applied to employee use of ChatGPT and similar generative AI tools. The new rollout gives employees access through an enterprise product with data protection and access controls.

Samsung has not limited the deployment to a single business unit or technical group. OpenAI said the tools will be used across a broad range of functions, including technical and non-technical teams.

OpenAI said ChatGPT can support knowledge-based tasks such as searching for information, analysing material, drafting documents, developing ideas, and interpreting data.

Codex for technical and non-technical work

Codex will be used for software-related tasks such as writing, reviewing, and debugging code. OpenAI said the tool is also being used for internal tools, websites, software prototypes, and automated workflows.

OpenAI said Codex can also support non-technical teams in day-to-day work, including by helping employees create internal tools and automated workflows.

OpenAI said Codex now has more than five million weekly users across technical and non-technical workflows. In Korea, weekly active users of Codex have grown nearly 800% since February 1, 2026, according to the company.

Harrison Kim, general manager of OpenAI Korea, said the agreement is one of OpenAI’s largest enterprise deployments. He said Samsung is using AI across teams and functions rather than limiting it to specific departments.

Samsung and OpenAI’s infrastructure links

In October 2025, Samsung said it would work with OpenAI as a strategic memory partner for the Stargate AI infrastructure initiative, with OpenAI’s memory demand projected to reach up to 900,000 DRAM wafers per month.

Samsung SDS also entered a potential partnership with OpenAI to jointly develop AI data centres and provide enterprise AI services. Samsung said the agreement would allow Samsung SDS to provide consulting, deployment, and management services for businesses integrating OpenAI models into internal systems.

Samsung SDS also signed a reseller partnership to offer OpenAI services in Korea. Under that arrangement, Samsung SDS said it would support Korean companies adopting ChatGPT Enterprise and other OpenAI services.

Reuters reported that Samsung Electronics and SK Hynix had signed letters of intent to supply memory chips for OpenAI’s Stargate project. The report said the two South Korean chipmakers together account for about 70% of the global DRAM market and nearly 80% of the high-bandwidth memory market.

High-bandwidth memory supports fast data movement between memory and processors in AI systems. Reuters reported that OpenAI’s chip demand for Stargate may reach 900,000 wafers per month, citing South Korea’s presidential office.

Samsung said its semiconductor businesses would support OpenAI’s demand with advanced memory solutions. The company also said its affiliates were exploring broader work with OpenAI in areas including data centres, enterprise services, and AI infrastructure.

AI adoption and productivity

Deloitte’s 2026 State of AI in the Enterprise report found that 66% of organisations reported productivity or efficiency gains from enterprise AI adoption. The same report found that 53% reported improved insights and decision-making.

A Bpifrance survey reported by Reuters found that 77% of 534 French mid-sized company heads said their firms used generative AI, but only 17% of those using it reported time savings.

Samsung has identified use cases across document work, information analysis, coding, product development, marketing, and manufacturing. The deployment gives employees access to ChatGPT Enterprise and Codex for those tasks under a company-wide agreement.

OpenAI’s Korea partnerships

OpenAI has also announced other partnerships in Korea. Seoul National University recently began providing ChatGPT Edu to 47,000 students, faculty, and staff.

OpenAI has also worked with Kakao to bring ChatGPT responses into KakaoTalk group chats. The company said Korean organisations including LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour are using ChatGPT Enterprise, OpenAI APIs, or Codex.

(Photo by Zulfugar Karimov)

See also: Omio scales travel product development using OpenAI models

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