Stability AI、ブランド駆動型クリエイティブ制作プラットフォーム「Brand Studio」を発表

Key Takeaways:

Brand Studio by Stability AI is the creative production platform for professional teams, powered by your brand. Get started here.

Customize for your brand: Creatives can build their brand identity directly into the platform with deep customization options in Brand Central, including custom Brand ID models and Campaigns that ensure outputs follow brand guidelines.

Scale production: Turn prompts into step-by-step production plans and execute the plan with Producer Mode. Curated Model Routing automatically chooses the best models for your use case – including your Brand ID models and select industry-leading models.

Create with precision: Make targeted edits, like placing a product into a scene without changing anything else, with new tools like Precision Inpainting designed for teams who need every element to land exactly right.

Today we’re excited to introduce Brand Studio by Stability AI, the end-to-end creative production platform powered by your brand.

The AI industry is building tools for everyone. But your brand isn’t everyone. It’s everything. Which is why the off-the-shelf AI tools aren’t working for you.

So instead of yet another AI tool that’s supposed to work for everyone, we built a creative platform that works just for you.

It’s time to put your brand first. Get started now:

Get started here

Get started here

Bring your brand identity into the platform with Brand Central

For enterprise teams, Brand Central is the hub where you create and manage all customizations for different brand needs, including:

Brand ID models: Custom models trained on everything that makes up your brand identity, such as photography style, color palette, design motifs, logo placement, and composition. Enterprise teams can train a Brand ID model in-house using the self-service feature in Brand Studio, or partner with our applied research team for additional support.

Campaigns: You can build your own Campaigns in Brand Studio by bringing your creative mandatories and guidelines into the platform as reference images. A Campaign can be designed for a specific audience, market, or season. Once you build a Campaign, Brand Studio creates a one-click option that your team can select to create assets for that campaign.

We also offer custom workflows (a combination of models and tools), developed in partnership with our team as a product feature built just for your brand. For instance, a custom product try-on workflow enables an ecommerce brand to place specific product SKUs exactly the same way on different people for their product detail page (PDP), using the same built-in steps each time to keep the outputs consistent.

image

In Brand Central, you can create and manage Brand ID models and Campaigns. When prompting, select the Brand ID Model and specific Campaign you want to create assets for.

Leading creative teams like Huge, a digital marketing agency that works with major global brands, are already partnering with us to create Brand ID models and workflows in Brand Studio.

“Most AI tools right now are built for speed, not craft, and it shows in the outputs. What drew us to Stability AI is that they think like makers,” said Ez Blaine, Chief Creative Officer, Huge. “They’re also genuinely flexible partners — not off-the-shelf, not rigid. If we need to go deep into the code and build something custom, they’re game for that.”

Create faster with Producer Mode, your partner in production

Know what you want to generate, but not sure which tools and editing steps will get you there?

Describe what you need, and Producer Mode builds a step-by-step plan to get there. Once you approve the plan, Producer Mode gathers the right resources and executes the plan. At each stage, you can evaluate results and re-generate specific steps as needed.

image

To build the plan, Producer Mode references everything in Brand Central – including relevant Brand ID models and Campaigns – as well as the best tools for the use case.

Don’t use just any model, use the right one for your creative use cases

Brand Studio employs Curated Model Routing to intelligently select the most capable model option – so you can get the best output instead of spending time and credits testing multiple models across fragmented tools to find what will work.

Our team evaluates each model according to its performance for specific marketing and advertising requirements, such as brand consistency and style alignment, product accuracy, text rendering, and audience relevance (whether the image’s content and style are appropriate for the target audience). Based on this criteria we select the best of our models and third-party providers, including Stable Diffusion, Nano Banana, Seedream, and more.

Curated Model Routing works behind the scenes whether you’re executing step-by-step, or working in Producer Mode. If you have a preferred model, you can also toggle off Curated Model Routing to select it.

Change exactly what you meant with precision editing tools

Professional creative teams need to make highly targeted, pixel-perfect edits, like placing a product into a scene or swapping an element while preserving the rest of the image – so that other things don’t change when you make one edit. Brand Studio includes new tools that are developed for these use cases:

image

Precision Inpainting: Go beyond standard mask-and-replace inpainting. You define the region you want to change with a guide layer that specifies exactly what you want placed. You also have the option to pick up the brush and use a sketch to create the guide.

Product Insertion: Place a product into a scene, and the context-aware Product Insertion tool handles realistic integration with the environment around it.

Manage creative production in an enterprise-ready workspace

Brand Studio is designed to meet the requirements of enterprise teams with comprehensive governance and team management capabilities, including:

Single sign-on (SSO) and access controls: Define project access permissions by role, with granular control over who can view or work in specific projects.

Collaboration features: Review, comment and approve visual content together with direct commenting and annotation on outputs.

Because Brand Studio is a fully managed platform, updates and maintenance are handled for you, so your team has access to the latest features and models without any lift on your end.

Get your Brand Studio started now

Brand Studio offers two plans: the Core plan for creative professionals who want access to powerful AI capabilities and precise control; and the Enterprise plan for teams who need to create on-brand content at scale with deeper customization capabilities.

Try our Core tier now for free here, or get in touch with our team for Enterprise.

Your Brand Studio is waiting. Start creating now.

Your Brand Studio is waiting. Start creating now.