Facebook が独自の AI モードを導入し、公開投稿やリールを検索エンジンとして活用

Meta is officially changing how you find information on its flagship social platform. The tech giant launched Facebook AI Mode, a brand-new search experience that uses Meta AI to synthesize conversational answers directly from public posts. Instead of traditional search bars that return a basic list of links or force you to scroll endlessly through separate feeds, this updated tool mines years of user-generated content across Groups, Reels, and Marketplace listings to answer queries in plain language.

Video Muted

The feature, currently rolling out to users in the US, seems clearly inspired by Google Search’s AI Mode. However, Meta‘s counterpart acts as a front door to a massive database of social interactions. If you type a question into the search bar, the system can instantly pull practical advice from a local Group discussion, recommend an active product listing from Marketplace, or surface a helpful clip from an existing video reel.

This update closely follows the quiet launch of Forum, a standalone Reddit-style application built around Facebook Groups that features its own dedicated AI “Ask” tab. With this latest expansion, Meta is bringing that same automated synthesis directly to the main application.

However, the rollout raises serious questions about reliability and user consent. Like other similar tools, AI summarizes comments from everyday users rather than verified databases. So, there is a real risk of outdated information or unverified advice slipping through the cracks. Furthermore, Meta has not publicly disclosed whether individual users can opt their public text out of the data pool. They also did not reveal how the system handles content that was switched to private.

A rapid expansion of digital tools

Thenew search mechanics are part of a broader, aggressive software push across the ecosystem. Over the last few months, the platform introduced animated profile pictures and automated AI text replies for Marketplace sellers. There’s also an assistant tool designed to give content creators personalized posting schedules and comment summaries. Plus, the platform added creative story editing options, allowing users to virtually swap out hairstyles or change their outfits with quick digital overlays.

Alongside these tools, the company recently rolled out Plus membership packages for Facebook and Instagram starting at $3.99 a month, with advanced, higher-priced AI subscription tiers planned for later this year.