テンセント、ゲーム販売と AI 広告で第 2 四半期収益が予想を上回るも利益は届かず

Chinese tech company Tencent is a gaming giant and the parent company of WeChat, the ubiquitous social messaging app in China.

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Tencent posted a beat on second-quarter revenue thanks to an acceleration at its China gaming unit and AI-driven advertising, but its core profit missed analyst expectations.

The Chinese tech giant also reported a rise in capital expenditure in the quarter.

Here’s how Tencent did in the second quarter versus LSEG estimates:

• Revenue: 204.78 billion Chinese yuan ($30.36 billion) versus 202.17 billion yuan expected
• Net profit: 56 billion Chinese yuan versus 61.82 billion yuan expected

Revenue rose 11% year-on-year while profit was up nearly 1%. Tencent said that, stripping out one-time factors and certain non-cash items, its profit was 68.4 billion yuan in the quarter, up 9% versus the same time last year.

Tencent said its domestic games revenue came in at 47.3 billion yuan, up 17% year-on-year, driven by key titles such as Delta Force and Valorant PC and Mobile. That was faster than the 6% growth the division saw in the first quarter of this year, and the same level seen in the second quarter of 2025.

However, revenue at the company’s international game revenue fell 0.8% year-on-year due to currency movements, Tencent said. Revenue was up 4% on a constant currency basis.

Tencent is one of the world’s largest gaming companies and both domestic and international revenue are watched closely by investors.

Tencent stock was down 26% year-to-date at Wednesday’s closing bell in Hong Kong, as the company faces intense competition in China in AI and investors grow jittery about its rising spending. The company also saw a slowdown in gaming growth in the first quarter of the year.

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Tencent stock year-to-date.

Ads drive revenue with AI in focus

The company has sought to leverage its massive user base of more than 1.4 billion people for Weixin and WeChat, China’s most popular messaging app. In June, Tencent started testing an AI assistant called Xiaowei within WeChat in China. Tencent said on Wednesday that it has started a “small-scale prototype test” for Xiaowei in recent weeks.

Last month, Tencent also launched Hy3, its latest AI model, which it has since expanded globally.

But Tencent is facing a slew of competition in the AI space, from established titans like Alibaba to newer entrants like DeepSeek and Moonshot AI, the developer of the Kimi models.

Still, the company said capital expenditures for the June quarter rose 65% to 52.8 billion yuan from the previous quarter, as it continues to ramp up buying and building computing infrastructure to monetize its AI models.

“At the infrastructure level, we substantially stepped up our procurement of compute, which will enable us to convert usage of our applications and models into revenue going forward,” Tencent said.

Another driver of growth in the quarter was Tencent’s marketing services, aided by AI. Revenue at the division rose 22% year-over-year to 43.6 billion yuan, supported by “enhancements” to Tencent’s AI-driven ad recommendation model, the company said. This feature uses AI to decide what ads to show users on Tencent’s platforms like WeChat.

Overall, Tencent posted rising gross profit at all of its main divisions, as it looks to satisfy investors that its investments are paying off.