アジェンティックAI時代のAI PCにおけるAMDのビジョン

As agentic AI changes nearly every area of the enterprise, one device now evolving is the personal computer. However, AI PCs are only as good as the AI chip powering them, and AMD is aiming to stand out in the AI PC business as a top chip provider. Over the past couple of years, the AI chipmaker has partnered with various PC makers, including Lenovo, HP, Dell and Acer. AMD has also worked to enable more developers to experiment with generative AI technology locally. For example, its Ryzen AI Halo platform, recently unveiled at CES, lets AI engineers develop, train and run large language models on their desktop rather than in the cloud.“People actually want to take these models, do them locally, do some fine-tuning and do some experimenting with those devices locally on their desk,” said Michael Nordquist, corporate VP of Product Marketing at AMD, on the latest Targeting AI podcast episode from AI Business.Related:Siemens Trials Nvidia-Powered HumanoidHe added that while the era of AI PCs is here, many enterprises are likely to continue doing some work on personal devices.“We believe it's going to be a hybrid approach,” Nordquist said. “For some things, local is going to be better. For the really big models that are bleeding edge, some of the cloud models are going to be better.”Whether enterprises take a hybrid approach or not, the sure trend is that agentic AI will become personal even within the enterprise.“Everyone's going to have their own personal assistant,” Nordquist said. "Now, it's just ‘how do I do that safely?’”“We do think that if you have that locally, you're able to actually protect it better than having all that information across different cloud-based solutions,” he continued. “Keeping it in one spot that you have and trying to protect against that versus having all the cloud capability on a bunch of different platforms out there just increases your risk profile.”About the AuthorsNews Writer, AI BusinessEsther Shittu brings four years of expertise covering artificial intelligence technologies and industry trends. As co-host of the "Targeting AI" podcast, she talks to thought leaders and practitioners exploring critical AI developments. Previous to AI Business, she wrote for several publications including the New York Daily News, Bklyner and the Brooklyn Daily Eagle. When she's not diving deep into the world of AI, she spends her time on passion projects and raising her three daughters.Senior News Director, AI BusinessShaun Sutner, a journalist with more than 25 years of daily newspaper experience and 11 years at Informa TechTarget as an editor and writer, directs news coverage for AI Business. He was previously a senior news and features writer covering health IT and HR software at TechTarget and a senior news director overseeing coverage of AI, business analytics, data management and government tech regulation.Sutner's newspaper career included investigative reporting and covering the Massachusetts State House and politics for the Worcester Telegram & Gazette. He has written about snow sports as a T&G columnist and correspondent for 20 years. Sutner's interests also include tennis, standup paddleboarding, cooking and popular music.